My Philosophy

My approach combines operational rigor with psychological safety. I've completed hundreds of hours of trauma-informed crisis training, and I know scaling isn't just a systems problem. Success depends on creating the conditions for your team to lead change, not just survive it.

The best systems make work easier and free up space for creativity and innovation.

How This Helps You

I’m packaging what I learned into practical guides to help you scale smarter and faster. These are intended for founders and operators who are:

• Trapped in reactive firefighting and can't find time for strategy
• Watching cracks form in processes that used to work
• Unsure where to draw the line between scrappy chaos and corporate bureaucracy
• Worried they're making expensive mistakes because they've never scaled before

What You’ll Get and Why It’s Different

This isn’t based on theory or best practices from giant corporations. This is minimum viable process from a longtime startup operator — the frameworks, templates, and execution models I've used to:

• Navigate high-stakes moments (e.g., coordinating U.S. Senate hearing prep)
• Scale internationally (reducing timelines by 77% while scaling to 20+ markets)
• Tame runaway costs (creating forecasting models that worked during 3x spikes)
• Build foundational systems that stand the test of time (governance models, cross-functional processes, and prioritization frameworks at multiple companies)